# BetterQR

> BetterQR makes dynamic QR codes with per-placement scan analytics for print
> and out-of-home (OOH) advertising. Small brands and independent agencies use it
> to see which poster, flyer, menu or billboard brought each customer in.
> Built by We Are Monad (UK).

## What it does

- Dynamic QR codes: change the destination after printing, keep the printed code
- Scan analytics: scans over time, time of day, device, location (location and device on Business plan and up)
- Placement comparison on a map and campaigns side by side
- UTM parameters on destinations so scans show up in Google Analytics 4
- Bulk upload: one code per venue or placement from a spreadsheet
- Device-aware destinations: one code, the right destination per phone
- CSV export, public REST API and a remote MCP server for AI agents

## Plans (GBP, monthly)

- Free: unlimited static QR codes, PNG/SVG/JPG downloads
- Pro: £11/month — 3 dynamic codes, 50,000 scans/month, scan analytics, 90-day retention
- Business: £99/month — 75 dynamic codes, 1M scans/month, 3 team members, location & device tracking, 6-month analytics retention
- Enterprise: £299/month — unlimited dynamic codes and scans, 10 team members, unlimited analytics retention

Cancel any time: dynamic codes keep redirecting after a plan ends; only scan analytics stop. Annual billing saves about 18%. Full table: https://www.betterqr.app/pricing

## Who it is for

- Small and DTC brands running posters, flyers, packaging and billboards
- Independent marketing agencies managing campaigns for several clients
- Restaurants, retail, property, events, fitness and healthcare (industry pages below)

## Key pages

- Home: https://www.betterqr.app/
- Pricing: https://www.betterqr.app/pricing
- Industries: https://www.betterqr.app/industries
- OOH advertising: https://www.betterqr.app/industries/ooh-advertising
- Agencies: https://www.betterqr.app/industries/agencies
- Case study (Blackboard Deals): https://www.betterqr.app/case-studies/blackboard-deals
- Free QR code generator: https://www.betterqr.app/individual
- About: https://www.betterqr.app/about
- Contact: https://www.betterqr.app/contact

## Guides

- OOH Attribution for Small Brands: Measure Billboards with QR: https://www.betterqr.app/guides/ooh-attribution-for-small-brands
- How to Track Billboard QR Code Scans (Per Placement): https://www.betterqr.app/guides/track-billboard-qr-code-scans
- QR Code UTM + GA4 Setup for Print & OOH: https://www.betterqr.app/guides/qr-code-utm-ga4-setup
- Billboard QR Code Size: The Viewing-Distance Rule: https://www.betterqr.app/guides/billboard-qr-code-size
- How to Measure Billboard ROI on a Small Budget: https://www.betterqr.app/guides/measure-billboard-roi
- QR Tracking for Bus Shelters, Flyers & Yard Signs: https://www.betterqr.app/guides/transit-flyer-yard-sign-qr-tracking
- Poster A/B Testing with QR Codes: https://www.betterqr.app/guides/poster-ab-testing-qr-codes
- QR Codes That Don't Expire: Static vs Dynamic: https://www.betterqr.app/guides/qr-codes-that-dont-expire
- Connect Claude & ChatGPT to BetterQR (MCP Beta): https://www.betterqr.app/guides/connect-ai-assistants-mcp
- See Which QR Code Brought Each App User: https://www.betterqr.app/guides/app-install-attribution

## Free tools

- Billboard QR Code Size Calculator: https://www.betterqr.app/tools/billboard-qr-code-size-calculator
- QR Code UTM Builder: https://www.betterqr.app/tools/qr-utm-builder
- OOH & QR Campaign ROI Calculator: https://www.betterqr.app/tools/qr-campaign-roi-calculator
- QR Code Tester: Check a Code Before You Print: https://www.betterqr.app/tools/qr-code-tester

## Comparisons

- Bitly QR Code Alternative for Print Tracking: https://www.betterqr.app/compare/bitly-qr-alternative
- Flowcode Alternative for Small Brands: https://www.betterqr.app/compare/flowcode-alternative
- QR Code Generator PRO Alternative: https://www.betterqr.app/compare/qr-code-generator-pro-alternative
- Uniqode Alternative for Small Teams: https://www.betterqr.app/compare/uniqode-alternative
- QR TIGER Alternative: Features & Pricing: https://www.betterqr.app/compare/qr-tiger-alternative